Who We Are

  • In 2019, Fortunestart was established in Nova Scotia with the mission of supporting the growth and expansion of the local small business community.
  • Masters at recognizing strategies to help your LOCAL business grow!

What We Do

At our core, we are a dedicated product sourcing company, committed to delivering top-tier solutions for your material and product needs. With a vast network of trusted suppliers worldwide, we specialize in efficiently connecting businesses with quality resources. Our focus is on streamlining your supply chain, ensuring reliability, and reducing costs, all while maintaining the highest standards of product quality.

In addition to our sourcing expertise, we also provide strategic support for businesses looking to expand into the dynamic Chinese market. Leveraging our deep understanding of China’s business landscape, we offer valuable insights and logistics tailored to your expansion needs. Our goal is to be your trusted partner in both product sourcing and successful entry into the Chinese market, contributing to your overall business growth and success.

Our Mission

At Fortunestart, our mission is clear - to empower businesses with the resources they need to succeed by offering a seamless sourcing experience. We strive to connect businesses with reputable suppliers, ensuring they access the best products at competitive prices. Our mission drives us to continually innovate and adapt, making the process of products sourcing simpler, faster, and more rewarding.



Jonathan Chen | Senior Director and Founder

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Jonathan Chen is the Senior Director and Founder of FSC, where he advises clients of the firm on strategies for taking their local business products and services to both China and the Chinese community in Canada. In addition, he provides a channel to help with sourcing products from China to local businesses.

Prior to Fortunestart, he served as Investment Advisor for Maersk and General Manager in CEVA in Shanghai. In his role, he was looking at the assets investment portfolio in Asia for Maersk and help Chinese companies to build their supply chain both domestically and globally.

He holds an MBA graduate degree from Bond University, Australia. Jonathan also sits on several local trade Boards and is an active member of his local chapter of BNI: Business Network International.

He is fluent in his native Mandarin Chinese and his English improves every day, with the help of his two young sons.

He is based in Halifax, Nova Scotia, Canada.

Let Fortunestart Consulting to be the cultural exchange that your local business requires in today’s competitive economic landscape.


  • “ FortuneStart consulting helped our company source packaging from China. They were a pleasure to work with. We felt taken care of through the process and it was stress free for us. They were organized and helped us get an order of packaging in a hurry, which helped us greatly because we had completely sold out of one of our sizes of product packaging. We highly recommend working with them. They can communicate well with people on the ground to get you what you need.”

    - Jenna Ross | Owner of Nova Scotia Cookie

  • “ Jonathan and his team at FSC had a direct role in growing our revenue.
    A combo of right talent, that was able to implement a new process which added value to the entire operation at Pevico.”

    - Kyle | Small Business Owner

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